WHEN NON-LIT SIGNAGES are good to start?
What is the best way to plan for Retail Branding? We need to consider several things before we decide on elements to cover in branding. Be it In-shop branding or Signages, we need to go through a checklist before we decide on the same When Brands should go for NONLIT Boards? 1) When we have huge retail market to cover! say 5000 Medical outlets to be branded, the overall budget will go for a toss, better start with Nonlit. 2) When we feel the competition might take up our