Consumers are looking for ideas to spend money, they need 1 additional reason to spend and if you give them they are ready to open their wallets for you. So when a brand reminds their consumers that they can choose them for certain benefits they are sure to consider you and how do we do that? A brand can do that by just being present at the counter where the sale happens, yes! thats it how can they be present?
Obviously physically being present is a costly affair but luckily there are other alternative branding options which gives a brand much-desired presence in the retail stores.
Inshop branding or instore branding gives idea to a consumer about the presence and availability of the brand in this trade shop.d
Inshop branding is your silent salesman in this shop who sells without making noise, yes!
doesnt makes noise but still says all it wants to!
Medimix Soaps did the same when they did In shop Branding activity in over 300 stores in Mumbai and over 1200 stores in entire Maharashtra.
This cost-effective activity has led to increasing in sales of more than 30% according to the stores where this branding activity was done. Go ahead and remind your consumers to consider them during their next store visit. First Marketing Service is a Mumbai-based Retail branding agency that helps brands to get their retail branding executed with speed.