How not to do Retail branding
Brands often want to cover more and more space in a retail outlet.
Today we will be covering ways not to do Retail branding.
While the selection of stores is of utmost importance, it is also important that the space we get is highly visible to shoppers. Common Mistakes Marketers do while doing branding 1) Selects all media options - restrict yourself to only those options which are more visible, take outdoor locations as the visibility increases multifold 2) Not having enou